Course Reading Pack

This curated reading pack provides core literature, academic readings, and theoretical frameworks for the Social Media and Communication curriculum:

  1. The Evolution of Social Media: Historical context of network society, user-generated content, algorithmic feeds, and digital platform dynamics.
  2. Theories of Media & Communication: Harold Lasswell’s linear models, Uses & Gratifications Theory, and critical cultural theory.
  3. Ethics in Digital Environments: Algorithmic bias, fake news, fact-checking mechanisms, and the protection of digital human rights.